Sam Trustrum

FWD Insurance operates in seven Asian countries, offering life insurance and other financial services across its markets. 

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers - instilling optimism and confidence - as opposed to the industry norms of fear and worry. 

FWD Insurance operates in seven Asian countries, offering life insurance and other financial services across its markets. 

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers - instilling optimism and confidence - as opposed to the industry norms of fear and worry.