Lexus International brand
Lexus International brand

In 2015/2016 I was Creative Director of the Lexus global brand shift project. An exciting project that redefined the look of Lexus automobiles and resulted in new brand guidelines and outputs for print and digital. Partnered with Saatchi & Saatchi Tokyo and Team One Los Angeles for Lexus International (JP).

Lexus International brand
Lexus International brand

The Lexus global brand shift project included the creation of brand guidelines detailing specifications for print and digital applications.

Lexus Interactive dashboard
Lexus Interactive dashboard

The Interactive Dashboard is an HTML product which was created to allow users to interact and explore the brand strategy in detail.


Lexus Interactive Dashboard
Lexus Interactive Dashboard

The Interactive Dashboard is an HTML product which was created to allow users to interact and explore the brand strategy in detail.


Lexus Pocket Guide Web app
Lexus Pocket Guide Web app

The Pocket Guide was developed as a handy reference for sales professionals around the world to access key brand and model differentiators.

Lexus International Brand book
Lexus International Brand book

I also led the design of the Brand book, which included the new strategy and brand values explained visually.

Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International brand
Lexus International brand
Lexus Interactive dashboard
Lexus Interactive Dashboard
Lexus Pocket Guide Web app
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International brand

In 2015/2016 I was Creative Director of the Lexus global brand shift project. An exciting project that redefined the look of Lexus automobiles and resulted in new brand guidelines and outputs for print and digital. Partnered with Saatchi & Saatchi Tokyo and Team One Los Angeles for Lexus International (JP).

Lexus International brand

The Lexus global brand shift project included the creation of brand guidelines detailing specifications for print and digital applications.

Lexus Interactive dashboard

The Interactive Dashboard is an HTML product which was created to allow users to interact and explore the brand strategy in detail.


Lexus Interactive Dashboard

The Interactive Dashboard is an HTML product which was created to allow users to interact and explore the brand strategy in detail.


Lexus Pocket Guide Web app

The Pocket Guide was developed as a handy reference for sales professionals around the world to access key brand and model differentiators.

Lexus International Brand book

I also led the design of the Brand book, which included the new strategy and brand values explained visually.

Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
Lexus International Brand book
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