FWD Insurance
FWD Insurance

FWD Insurance operates in seven Asian countries, offering insurance and financial services across its markets.

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers – instilling optimism and confidence - as opposed to the industry norms of fear and worry.

Projects included brand communications, guidelines, and website direction.

FWD Insurance
FWD Insurance

FWD Insurance operates in seven Asian countries, offering insurance and financial services across its markets.

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers – instilling optimism and confidence - as opposed to the industry norms of fear and worry.

Projects included brand communications, guidelines, and website direction.

FWD Insurance
FWD Insurance
FWD Insurance

FWD Insurance operates in seven Asian countries, offering insurance and financial services across its markets.

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers – instilling optimism and confidence - as opposed to the industry norms of fear and worry.

Projects included brand communications, guidelines, and website direction.

FWD Insurance

FWD Insurance operates in seven Asian countries, offering insurance and financial services across its markets.

This brand project aimed to create an identity with appeal for a younger generation of insurance buyers – instilling optimism and confidence - as opposed to the industry norms of fear and worry.

Projects included brand communications, guidelines, and website direction.

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