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  <url>
    <loc>http://www.trustrum.co.nz/auckland-airport-wayfinding</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-04-10</lastmod>
    <image:image>
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      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608aeee4b009fc848232f6/54ad98b6e4b053df639c7056/1484381852657/DSC_0013_web.jpg</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608aeee4b009fc848232f6/54ad9983e4b0e5a3c09ad2c9/1484381878345/sign_OS_5993_web.jpg</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608aeee4b009fc848232f6/54ad995de4b0e5a3c09ad17c/1484381886062/DSC_7312_web.jpg</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608aeee4b009fc848232f6/54ad999be4b0e5a3c09ad3b1/1484381892794/DSC_0026_web.jpg</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608aeee4b009fc848232f6/538d01cde4b0f1df8a98b3a3/1405047692589/DSC_0013.jpg</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport Wayfinding</image:title>
      <image:caption>A robust way-finding design system for Auckland International and domestic airports. The previous signage was haphazard, unstructured and user-un-friendly. The new system was created to reduce the sign types to as few different shapes as possible to aid user recognition and production costs.  A black monolith shape is the basis for the sign forms, the previous system had seventy five sign types which was reduced to just a dozen.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/58eae752a5790a55911b9246/1484381892794/</image:loc>
      <image:title>ENVIRONMENTAL Auckland Airport wayfinding - Auckland Airport wayfinding system</image:title>
      <image:caption>Redesigning the wayfinding experience for Auckland International Airport customers. The Airport's previous wayfinding system had over seventy sign shapes, sizes and variables, creating a complex and unwelcoming Airport navigation experience, which was not aligned to the brand experience.  Through prototyping and user-research, a design system was created with under ten sign types. This simplified system – based on a modular design – allows for ever-changing sign types as the Airport expands. The new signage system brings a higher level of customer service to travellers. It also saves on fabrication and installation expenditure as well as ongoing energy consumption.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/milne</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/534b4680e4b01ce82d4c4e7a/1484556299666/Milne%26Co_Branding_29575.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/536087dce4b0e6ed7cf6ef0d/1484556299673/Milne%26Co-exterior-5630-Edit.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/536087b1e4b0e6ed7cf6eeee/1484556299664/Milne%26Co-exterior-5993-Edit.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/534b4718e4b0f26be11f0da7/1473031587222/Milne%26Co_MeetingRoom.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/54aced13e4b017b15a9fae86/1484556299660/Milne%26Co_Advertising_29409_web.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/54ad9d59e4b006865dc294b1/1473905854379/MilneAndCo_POS_web.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate - Milne &amp; Co Real Estate</image:title>
      <image:caption>Brand created for Milne &amp; Co. Real Estate (Since purchased by Sotheby's International).</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b4591e4b057a498dea6ad/5360872ce4b0e6ed7cf6ee81/1404115839217/MilneAndCo_POS.jpg</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate - Milne &amp; Co. Real Estate</image:title>
      <image:caption>The luxury real estate market in Auckland is a competitive landscape. Entering this market with a new name and brand needed creative conviction.  Milne &amp; Co.'s fresh approach was best expressed with language at the heart of the brand. A library of word pairs were created, and used across advertising and brand touchpoints over the years. From the moment open-homers take their shoes off at the 'Heels &amp; Gumboots' doormat, to when they are presented with their congratulatory 'Signed &amp; Sealed' champagne, the experience is seamless. Collectively this approach demonstrates Milne &amp; Co. is the company who will go Hammer &amp; Tongs to get the deal Done &amp; Dusted.  </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/587c880bbebafbe8c6bb88f8/1473905854379/</image:loc>
      <image:title>BRAND Milne &amp; Co. Real estate - Milne &amp; Co Real Estate</image:title>
      <image:caption>Brand created for Milne &amp; Co. Real Estate (Since purchased by Sotheby's International).</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/rotoroa-island-brand-creation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/536085d8e4b0a3d8cb448ca3/1398834651876/_DSC4417.jpeg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/53608445e4b04c365eb492d8/1398834248173/Rotoroa-smallident1.jpg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/53608459e4b04c365eb492e4/1398834268274/Rotoroa-smallident4.jpg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/5360846ce4b04c365eb492ed/1398834290919/Rotoroa-smallident6.jpg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/53608476e4b04c365eb492f7/1398834298341/Rotoroa-smallident7.jpg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/536085e1e4b0a3d8cb448cae/1398834662584/_DSC4661.jpg</image:loc>
      <image:title>BRAND Rotoroa Island</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/5360839ce4b0c0f6c53ec008/53608605e4b08c41d0c6c1d8/1473905928582/Rotoroa_Display_Logo.jpg</image:loc>
      <image:title>BRAND Rotoroa Island - Rotoroa Island</image:title>
      <image:caption>Brand created for an island in the Hauraki gulf. The logo, identity and way-finding system were designed to underline the island's historic nature, and reinforce the name. Best Award winner – Small scale identity – DINZ Best Awards 2011</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/fletcher</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b5f12e4b03c03e07a3bb3/538d1c41e4b0f6391fd9b131/1473905742321/Fletcher_Leo_Red_RGB.jpg</image:loc>
      <image:title>BRAND Fletcher Construction - Fletcher Construction</image:title>
      <image:caption>Large-scale brand evolution encompassing new strategy and refined logo. Advertising, Vehicle livery, Publishing design, and environmental design. Best Award winner – Large scale identity – DINZ Best Awards 2012      </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b5f12e4b03c03e07a3bb3/538d1c90e4b0f432bcf13dc5/1431166663481/FC_WordMark_RGB.jpg</image:loc>
      <image:title>BRAND Fletcher Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b5f12e4b03c03e07a3bb3/534b5fc5e4b071dc4eb2d9c9/1397448649015/FC-largeident6.jpg</image:loc>
      <image:title>BRAND Fletcher Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b5f12e4b03c03e07a3bb3/534b5fbee4b071dc4eb2d9c3/1397448642246/FC-largeident4.jpg</image:loc>
      <image:title>BRAND Fletcher Construction</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/534b5f12e4b03c03e07a3bb3/534b5fc3e4b0173b07bb5d98/1397448647686/FC-largeident5.jpg</image:loc>
      <image:title>BRAND Fletcher Construction</image:title>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/fletcher-construction-safety-installation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/536088b1e4b08cab3cb6c91e/5371b266e4b06f7436cbf2d7/1484381949092/FC_HS_1NEW.jpg</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher Construction Safety Installation</image:title>
      <image:caption>This installation was one of the earliest in New Zealand to pioneer the use of shipping containers as portable environmental exhibition spaces.  The installation was designed to effect workers on an emotional and functional level. Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/536088b1e4b08cab3cb6c91e/5371b2ebe4b0875c4143314a/1484382158177/_MG_3407_v3.jpg</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher mobile safety installation</image:title>
      <image:caption>This portable environmental exhibition was designed to effect workers on an emotional and functional level.  Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/536088b1e4b08cab3cb6c91e/5371b4afe4b074c2fd1db976/1484556328403/75c8f0219d5834b7ce9e12b64dc1eb24.jpg</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher mobile safety installation</image:title>
      <image:caption>This portable environmental exhibition was designed to effect workers on an emotional and functional level.  Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/536088b1e4b08cab3cb6c91e/538d0cafe4b0947bf93e4fd0/1484382162311/_MG_3216.jpg</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher mobile safety installation</image:title>
      <image:caption>This portable environmental exhibition was designed to effect workers on an emotional and functional level.  Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/536088b1e4b08cab3cb6c91e/538d0cd4e4b0947bf93e4ff0/1484382166499/FC_HS_3_b.jpg</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher mobile safety installation</image:title>
      <image:caption>This portable environmental exhibition was designed to effect workers on an emotional and functional level.  Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/587c882817bffc8c1ed576c7/1484382158177/</image:loc>
      <image:title>ENVIRONMENTAL Fletcher mobile safety installation - Fletcher mobile safety installation</image:title>
      <image:caption>This portable environmental exhibition was designed to effect workers on an emotional and functional level.  Best Award winner – Environmental graphics – DINZ Best Awards 2010 Best Award winner – Best in category – DINZ Best Awards 2010 SEGD Award winner – 2010</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/coca-cola</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a54e4b0ab57db4bb73e/538d19d7e4b048da1be2726a/1473910431612/coke.jpg</image:loc>
      <image:title>CAMPAIGN Coca-cola - Coca-cola</image:title>
      <image:caption>A nostalgic look and feel for a Coca-Cola campaign. Experience the brand referencing the classic age of ice-boxes and neon typography.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a54e4b0ab57db4bb73e/538d191ee4b035b08568c924/1473071033354/coke3.jpg</image:loc>
      <image:title>CAMPAIGN Coca-cola</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a54e4b0ab57db4bb73e/538d19fde4b048da1be27292/1431166662506/coke4.jpg</image:loc>
      <image:title>CAMPAIGN Coca-cola</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a54e4b0ab57db4bb73e/538d0e4ce4b091f0844198c0/1401756227688/Corflute+1800x1200.jpg</image:loc>
      <image:title>CAMPAIGN Coca-cola</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/57da169f725e250ae9006378/1473910431612/</image:loc>
      <image:title>CAMPAIGN Coca-cola - Coca-cola</image:title>
      <image:caption>A nostalgic look and feel for a Coca-Cola campaign. Experience the brand referencing the classic age of ice-boxes and neon typography.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/carin-wilson</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54acea28e4b07c2f08572d22/54acea76e4b0c642f8e7390b/1473068331002/CW_Stat_AGDA_1B.png</image:loc>
      <image:title>BRAND Carin Wilson - Carin Wilson</image:title>
      <image:caption>Identity created for a New Zealand craftsman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54acea28e4b07c2f08572d22/54acea8ce4b0c642f8e73960/1484377389734/CW_Stat_AGDA_2B.png</image:loc>
      <image:title>BRAND Carin Wilson - Carin Wilson</image:title>
      <image:caption>Identity created for a New Zealand craftsman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54acea28e4b07c2f08572d22/54acea97e4b0c642f8e7397e/1484377397458/CW_Stat_AGDA_3B.png</image:loc>
      <image:title>BRAND Carin Wilson - Carin Wilson</image:title>
      <image:caption>Identity created for a New Zealand craftsman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54acea28e4b07c2f08572d22/54aceae5e4b010b9ae41e2e8/1484377404767/CW_Brand_AGDA_5B.png</image:loc>
      <image:title>BRAND Carin Wilson - Carin Wilson</image:title>
      <image:caption>Identity created for a New Zealand craftsman.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/587c87f72e69cf994537ebc1/1473068331002/</image:loc>
      <image:title>BRAND Carin Wilson - Carin Wilson</image:title>
      <image:caption>Identity created for a New Zealand craftsman.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/heineken-advertising</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a41e4b0ab57db4bb726/538d0f34e4b04eaf9fb4e345/1473905596034/Heineken_ponsonby.jpg</image:loc>
      <image:title>CAMPAIGN Heineken</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a41e4b0ab57db4bb726/54ad9b86e4b01f6eab7e0d70/1420663715641/WesthavenST_Artwork_2_web.jpg</image:loc>
      <image:title>CAMPAIGN Heineken - Heineken advertising</image:title>
      <image:caption>This advertising campaign aimed to show Heineken in a new light - literally. Large close-up imagery of the glass bottle gave the impression of sunrise on 'Planet Heineken'. Helping reinforce the strength of Heineken as 'The world's beer'.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53608a41e4b0ab57db4bb726/54acf751e4b0a61122ed45b2/1473031828185/Heinekin2_web.jpg</image:loc>
      <image:title>CAMPAIGN Heineken</image:title>
      <image:caption>An advertising campaign designed to show Heineken in a new light.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/57da03bc9f74567c4eaf27fd/1473031828185/</image:loc>
      <image:title>CAMPAIGN Heineken</image:title>
      <image:caption>An advertising campaign designed to show Heineken in a new light.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/koru-club</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-16</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54b5bfe4e4b0fee4b00ec1ec/54b5c007e4b0fee4b00ec2c3/1473030820959/Koru1_web.jpg</image:loc>
      <image:title>BRAND Koru Club - Koru Club brand</image:title>
      <image:caption>Identity created for the Air New Zealand loyalty programme.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54b5bfe4e4b0fee4b00ec1ec/54b5bffbe4b0fee4b00ec287/1473030863001/Koru_3_web.jpg</image:loc>
      <image:title>BRAND Koru Club</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/54b5bfe4e4b0fee4b00ec1ec/54b5bffce4b077c90259f409/1473030843262/Koru2_web.jpg</image:loc>
      <image:title>BRAND Koru Club</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/587c88073e00be29d4c4ece7/1473030820959/</image:loc>
      <image:title>BRAND Koru Club - Koru Club brand</image:title>
      <image:caption>Identity created for the Air New Zealand loyalty programme.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/new-gallery-4</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-03-12</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57d9ffb846c3c4f9eeea16ce/1489353487669/Lexus+Brand+Book_Awards+Images_Type2.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57d9ffb8f5e231f8a019b44e/1484377067033/Lexus+Brand+Book_Awards+Images_Type.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57d9ffcd46c3c4f9eeea1793/1489353487677/Lexus+Brand+Book_Awards+Images5.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57d9fff346c3c4f9eeea18f1/1489353487686/Lexus+Brand+Book_Awards_Corp9.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57da003346c3c4f9eeea1b5d/1489353487670/Lexus+Brand+Book_Awards+Images6.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/57da01dfcd0f686c0aaa994c/1489353487664/Lexus+Brand+Book_Awards_Corp2.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/5876ca7315d5dbddbdac9bc5/1489353487675/Sam+Web+images+Jan+2017_v1.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57d9ff43d482e972e8440996/5876cfc36b8f5bdeb6ec0e6f/1489353487701/Sam+Web+images+Jan+2017+2.jpg</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/58c5bb0f86e6c02103dc8d42/1484377067033/</image:loc>
      <image:title>NEW Lexus Brand Evolution - Lexus Brand Evolution</image:title>
      <image:caption>In 2015/2016 I was Creative Director of the Lexus global brand shift project. Partners with SSF Saatchi &amp; Saatchi Tokyo, Team One Los Angeles and Lexus International.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/new-lexus-typeface-project</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da01612994ca2bf4844c6c/1484438444821/Lexus+Brand+Book_Awards+Images_Type2.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da0163ebbd1a233e140a07/1484438421678/Lexus+Brand+Book_Awards+Images_Type3.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da0165ebbd1a233e140a2a/1484438410636/Lexus+Brand+Book_Awards+Images_Type5.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da0168ebbd1a233e140a38/1484438440113/Lexus+Brand+Book_Awards+Images_Type10.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da0164414fb5d6946eb7a2/1484438426556/Lexus+Brand+Book_Awards+Images_Type4.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da016b414fb5d6946eb813/1484438431727/Lexus+Brand+Book_Awards+Images_Type6.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da0172414fb5d6946eb845/1484438449478/Lexus+Brand+Book_Awards+Images_Type8.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0138ebbd1a233e1408a6/57da01722994ca2bf4844cea/1484438436009/Lexus+Brand+Book_Awards+Images_Type9.jpg</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/58802ede197aea162c738616/1484438426556/</image:loc>
      <image:title>NEW Lexus Typeface - Lexus Typeface</image:title>
      <image:caption>New typeface created for Lexus International. Part of the Lexus brand evolution project.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/print-auckland-theatre-company</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-15</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da064de4fcb58ff2e68dc9/57da0667197aea1f4b1ec04e/1473907661570/ATC+Photography_Images_7.jpg</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
      <image:caption>Art Direction and design for the Auckland Theatre Company range 2016 season.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da064de4fcb58ff2e68dc9/57da0671197aea1f4b1ec0a0/1473906293610/ATC+Photography_Images_4.jpg</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da064de4fcb58ff2e68dc9/57da06712994ca2bf48481d9/1473906292666/ATC+Photography_Images_5.jpg</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da064de4fcb58ff2e68dc9/57da06792994ca2bf484821b/1473906301737/ATC+Photography_Images_2.jpg</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da064de4fcb58ff2e68dc9/57da0679197aea1f4b1ec0fd/1473906302321/ATC+Photography_Images_1.jpg</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/57da0bcd46c3c4f9eeea8d51/1473907661570/</image:loc>
      <image:title>ART DIRECTION Auckland Theatre Company</image:title>
      <image:caption>Art Direction and design for the Auckland Theatre Company range 2016 season.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/new-canadian-international-school</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-14</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0a2aebbd1a233e145b04/5879c8d1a5790ab82b899141/1484438268449/Sam+Web+images+Jan+2017+3.jpg</image:loc>
      <image:title>NEW Canadian International School - Canadian International School</image:title>
      <image:caption>Identity created in 2016 for an International School in Singapore.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0a2aebbd1a233e145b04/5879c8d23a0411c5027e3630/1484438275541/Sam+Web+images+Jan+2017+32.jpg</image:loc>
      <image:title>NEW Canadian International School - Canadian International School</image:title>
      <image:caption>Those who thrive in the future will be those who can create connections, those students with the ability to put things together.  The identity system is built around showing this connection with radiating circles, the brand demonstrates an education at CIS, graphically.   This unified logic extends from the logo, to communications, to UX design. It’s built to move and to enhance the user experience, making the School’s strategy visual.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0a2aebbd1a233e145b04/57e33d6e3e00bed820e242a8/1474510190235/</image:loc>
      <image:title>NEW Canadian International School</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/587abb032994ca23948deb25/1474510190235/</image:loc>
      <image:title>NEW Canadian International School</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/new-fwd-insurance</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2017-04-11</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0a78ebbd1a233e145de6/58ec51a6e58c62adea0b2893/1491883810115/Sam+Web+images+Jan+2017+4.jpg</image:loc>
      <image:title>NEW FWD Insurance - FWD Insurance</image:title>
      <image:caption>FWD Insurance operates in seven Asian countries, offering life insurance and other financial services across its markets.  This brand project aimed to create an identity with appeal for a younger generation of insurance buyers - instilling optimism and confidence - as opposed to the industry norms of fear and worry.     </image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/57da0a78ebbd1a233e145de6/58ec57cbd482e9e6fdbdf83b/1491884014369/Sam+Web+images+Jan+2017+4B.jpg</image:loc>
      <image:title>NEW FWD Insurance - FWD Insurance</image:title>
      <image:caption>FWD Insurance operates in seven Asian countries, offering life insurance and other financial services across its markets.  This brand project aimed to create an identity with appeal for a younger generation of insurance buyers - instilling optimism and confidence - as opposed to the industry norms of fear and worry.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/58ec57ee3a0411e543a7b2c0/1491883810115/</image:loc>
      <image:title>NEW FWD Insurance - FWD Insurance</image:title>
      <image:caption>FWD Insurance operates in seven Asian countries, offering life insurance and other financial services across its markets.  This brand project aimed to create an identity with appeal for a younger generation of insurance buyers - instilling optimism and confidence - as opposed to the industry norms of fear and worry.     </image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/brand-stabicraft</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2017-01-19</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/58802e22d2b857e5d4a08584/58802e2d15d5db76abd6d67b/1484795571894/e7a2a6f31f5cdcf3a12380a33df57126.jpg</image:loc>
      <image:title>BRAND Stabicraft - Stabicraft</image:title>
      <image:caption>Stabicraft Identity for a New Zealand designed and built boat business. The logo reflects the Visual Brand Language of the Stabicraft boat design, known for its striking hull design.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/t/58802eb34402431d67d5e2fa/1484795571894/</image:loc>
      <image:title>BRAND Stabicraft - Stabicraft</image:title>
      <image:caption>Stabicraft Identity for a New Zealand designed and built boat business. The logo reflects the Visual Brand Language of the Stabicraft boat design, known for its striking hull design.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-05</lastmod>
  </url>
  <url>
    <loc>http://www.trustrum.co.nz/studiomagazine</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2016-09-04</lastmod>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf55e4e4b0abab547485b8/1405048292663/Studio+mag-3_800.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf55e4e4b0abab547485ba/1405048327016/Studio+mag-4_800.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf5607e4b04d842841221d/1405048352955/Studio_5.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf55c4e4b0abab5474858d/1405048274638/IMG_5758.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf5600e4b0abab547485d3/1405048323975/Studio_1.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf5609e4b0abab547485e0/1405048390373/Studio_3.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
      <image:loc>https://static1.squarespace.com/static/512d3261e4b0a2cb5bfcd359/53bf55ade4b0abab5474856a/53bf55b6e4b049013f923a48/1405048269799/IMG_5773.jpg</image:loc>
      <image:title>PRINT Studio Magazine</image:title>
    </image:image>
    <image:image>
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